Growth and Marketing Operator
I build scalable growth systems for complex, multi-location businesses.I currently lead marketing for Treetop ABA, a private-equity-backed autism therapy platform that operates multiple brands including Discovery ABA and Little Leaf ABA.
My work connects paid media, SEO, CRM, call tracking, and operations into one system that turns demand into revenue.
What I do
Most companies lose money because marketing, sales, and operations do not share a single source of truth. I design and run systems that fix that.
That includes:
-Paid search and Meta campaigns that generate real demand
-Local SEO and Google Business Profiles that dominate maps
-Salesforce pipelines that show what leads become revenue
-Call tracking and attribution that tie spend to outcomes
-Intake and revenue workflows that reduce drop-off and delays
The result is predictable growth, not vanity metrics.
What I’m working on now
I currently lead growth across the Treetop ABA platform, which includes multiple autism therapy brands operating in several states.
My mandate is to:
-Increase qualified lead volume
-Improve conversion through intake
-Shorten time from first contact to care
-Build a repeatable acquisition engine that scales across locations
How I think about growth
In regulated, high-stakes businesses, speed is the moat.
Families, patients, and customers choose the company that:
-Responds first
-Is easiest to reach
-Moves them forward fastest
Marketing that is not tightly integrated with operations is broken. Everything I build is designed around turning attention into action.
Background
I started in digital media and growth, then moved into building scalable systems for real businesses with real constraints.
Before Treetop ABA, I led marketing for Brighter Strides ABA, another large multi-state autism therapy provider. Earlier in my career, I was Director of Marketing at RXDco, a cannabis packaging company, and Head of Media and Marketing at NFTzilla, where I built audience and distribution in Web3 before founding NFTuence, a media and marketing business.
Across every chapter, the throughline has been the same: building systems that convert demand into revenue.
Contact
If you are building or running a complex business and need to scale growth without wasting money, reach out.
Email: contact@moishemedia.com
LinkedIn: linkedin.com/in/moishekaufman