Growth and Marketing Operator
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I build scalable growth systems for complex, multi-location businesses.I currently lead marketing for Treetop ABA, a private-equity-backed autism therapy platform that operates multiple brands including Discovery ABA and Little Leaf ABA.
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My work connects paid media, SEO, CRM, call tracking, and operations into one system that turns demand into revenue.
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‍What I do
Most companies lose money because marketing, sales, and operations do not share a single source of truth. I design and run systems that fix that.
That includes:
-Paid search and Meta campaigns that generate real demand
-Local SEO and Google Business Profiles that dominate maps
-Salesforce pipelines that show what leads become revenue
-Call tracking and attribution that tie spend to outcomes
-Intake and revenue workflows that reduce drop-off and delays
The result is predictable growth, not vanity metrics.

‍What I’m working on now
I currently lead growth across the Treetop ABA platform, which includes multiple autism therapy brands operating in several states.
My mandate is to:
-Increase qualified lead volume
-Improve conversion through intake
-Shorten time from first contact to care
-Build a repeatable acquisition engine that scales across locations

‍How I think about growth
In regulated, high-stakes businesses, speed is the moat.
Families, patients, and customers choose the company that:
-Responds first
-Is easiest to reach
-Moves them forward fastest
Marketing that is not tightly integrated with operations is broken. Everything I build is designed around turning attention into action.

‍Background
I started in digital media and growth, then moved into building scalable systems for real businesses with real constraints.
Before Treetop ABA, I led marketing for Brighter Strides ABA, another large multi-state autism therapy provider. Earlier in my career, I was Director of Marketing at RXDco, a cannabis packaging company, and Head of Media and Marketing at NFTzilla, where I built audience and distribution in Web3 before founding NFTuence, a media and marketing business.
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Across every chapter, the throughline has been the same: building systems that convert demand into revenue.

‍Contact
If you are building or running a complex business and need to scale growth without wasting money, reach out.
Email: [email protected]
‍LinkedIn: linkedin.com/in/moishekaufman

NYC → Wherever the work is

Moishe Kaufman

Builder. Systems thinker. Currently building the growth engine for a PE-backed healthcare platform across 10 states.

Builder

Systems Thinker

Flywheel First

Figuring It Out

Now

Building systems that outlast me.

Started at

First client from cold-knocking doors

Industries

Crypto · Media · Healthcare

Throughline

Build the system. Make it scale.

I build systems that turn complexity into growth. Right now, that means running marketing for Treetop ABA, a PE-backed autism therapy platform operating three brands across ten states.

Before this, I built in crypto, media, and agency. Every chapter taught me something the next one needed. The thread is always the same: find the mess, build the system, make it scale.

I think in flywheels. Every input feeds the next output. That's how you grow without breaking.

What I Believe

Systems beat hustle every time.

Anyone can work hard. Very few build things that work without them in the room.

Gut first. Data second. System third.

That’s the order. Learn it, trust it, stop fighting it.

Give away the real stuff for free.

Gatekeeping is for people who don’t have more to give.

God is watching even when no one else is.

My ethical floor isn’t my reputation or what’s legal. It’s something older than that.

See the end, then figure out the path.

Most people plan their way into hesitation. I’d rather move toward the outcome and sort the route out mid-flight.

How I Got Here

Started building at 14.

At 14, I knocked on doors offering to run Google Ads for free for 90 days. Pay nothing. Just give me a testimonial. Out of my first three clients, one stayed. That was enough. Every gap I ran into became the next thing I learned. Client's ads weren't converting. Turned out his website was the problem. Told him. He said fix it. So I learned websites. That's still how I work.

Spent three years in crypto. Grew a Twitter account from zero to ten thousand in 90 days. Built an agency doing marketing, smart contracts, blockchain development. Got on stages and podcasts. Then deliberately stepped back. I wanted work that would outlast a news cycle. Healthcare was the answer.

At my first ABA company, I built the marketing function from scratch. Hired the team. Replaced the vendors. Moved the business from ClickUp to HubSpot, connected the phone system to the CRM, redesigned the intake process. Launched two new states. Cut cost per acquisition. Cut time to first touch. Left on great terms.

Every chapter built something the next one needed. I'm 24, working for a private equity firm, and ABA is the first project. This is still early. On the side: building the infrastructure layer for AI agents. Memory systems, context architecture, cross-model, cross-platform.

chadeth.app →

Writing

Why I Build

What happens when building becomes your identity — not your job title.

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Flywheels, Not Funnels

Why the best growth systems compound instead of converting.

Read →

What Crypto Taught Me

Lessons from building in crypto that apply to everything else.

Read →

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