Now
Building systems
that outlast me.
Right now that means operator work across a portfolio of privately held companies. I go in, find where the money actually stops moving, and build the fix. People, technology, mostly systems.
Before this: healthcare, crypto, fintech, media, agency. Different industries, same problem every time. Fragmented channels, no system, growth that depends on whoever happens to be in the room. I fix that.
I think in flywheels. Every input feeds the next output. That's how you scale without adding headcount.
How I Got Here
Started building at 14.
Knocked on doors offering free Google Ads for 90 days. One client out of three stayed. That was enough.
Fell down the crypto rabbit hole. Studying blockchain, reading whitepapers, learning why this technology mattered.
Got into AI. Started a consulting and media firm.
Joined NFTzilla as Head of Media and Marketing. Grew a Twitter account from zero to ten thousand in 90 days. Launched a podcast. Got on stages.
Co-founded NFTuence, a Web3 marketing agency. Traveling, speaking at conferences, connecting creators with brands. Then stepped back on purpose. I wanted work that would outlast a news cycle.
Healthcare. Built marketing from scratch at an ABA therapy company. Hired the team, replaced the vendors, launched new states.
Left to join a PE-backed platform. Took over marketing for three ABA companies, consolidated three brands into one, and scaled to twenty locations across multiple states. Then moved to portfolio work.
Building AI agent infrastructure on the side. Memory systems, context architecture, cross-model, cross-platform.
chadeth.app →Operator work across a portfolio. Same job every time: find the constraint, build the system, hand it off.
What I Believe
Systems beat hustle every time.
Anyone can work hard. Very few build things that work without them in the room.
Gut first. Data second. System third.
That's the order. Learn it, trust it, stop fighting it.
Give away the real stuff for free.
Gatekeeping is for people who don't have more to give.
God is watching even when no one else is.
My ethical floor isn't my reputation or what's legal. It's something older than that.
See the end, then figure out the path.
Most people plan their way into hesitation. I'd rather move toward the outcome and sort the route out mid-flight.
Selected Work
PE-backed healthcare platform
Growth had flattened. Plenty of demand, but leads stalled between first contact and becoming a client, and nobody could see where.
Rebuilt the intake and marketing system around speed-to-contact, made the funnel measurable end to end, and tied spend to actual pipeline instead of form fills.
A clean, repeatable intake system that supported opening new locations without adding proportional overhead.
Web3 brand-building agency
Brands needed two things you cannot just buy: exposure and trust. Attention on its own does not sell if nobody believes you.
Built a network of KOLs, a personal brand, and a live audience stage with content people actually showed up for. One place where a brand could borrow attention and credibility at the same time.
Brands got the exposure and the sales, borrowed the audience I had built, and turned it into real brands of their own off the network.
What People Say
Working with Moishe was an absolute pleasure. Always bringing new ideas and implementing them. An operator at the highest level.
His knowledge spans marketing to systems, paired with sharp strategic thinking, a rare combination. I highly recommend his work.
I worked closely with Moishe as he built out our strategy, systems, and infrastructure. A savvy, experienced marketer and a real thought partner on the frontier of AI adoption. If you want someone to challenge convention and win results, Moishe is your guy.
Writing
All posts →Why I Build Instead of Advise
Advisors hand you a deck. I hand you a working system. The difference is who owns the outcome.
Gut First, Data Second, System Third
The order everyone gets wrong. Speed comes from trusting a trained gut, then using data to catch yourself.
Same Problem, Every Industry
Healthcare, packaging, consumer, Web3. Different products, identical failure. Growth breaks in the same place every time.
Questions
What does Moishe Kaufman do?
He works inside privately held businesses as an operator: going in, finding what actually caps growth, and building the systems that remove it. The work cuts across marketing, operations, and measurement rather than sitting in one lane.
How is an operator different from a consultant?
A consultant hands you a deck and leaves. An operator builds the thing and makes it run without them. The goal is a system that holds when he leaves the room, not a recommendation you still have to go execute.
What kind of businesses is he the best fit for?
Owners of privately held businesses that are running fine and should be running much better: growth flattened, margin slipping, or volume without a system underneath it. If that is the situation, that is his kind of problem.
What industries has he worked in?
Healthcare, packaging, consumer, and Web3. Different industries, same pattern every time: find the broken system, understand why it is broken, and build something better in its place.
How do you get in touch?
Email [email protected]. He reads everything. The newsletter is the other way in: essays on building, systems, and operating, in your inbox when he publishes.
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